So you have decided to become a mini
bottle collector.
Father Christmas left you a couple of whisky miniatures
in your stocking and Aunt Maisie brought a box of liqueurs back from
Tenerife, and Dad had a mini gin hidden under the bed. That’s six bottles
already without even trying. Within six months, your collection has risen
to 30 various bottles sitting on the mantelpiece, and the lady of the
house is starting to complain about the accumulation of dust. So they
end up under the stairs or in the glass cabinet.
Your holiday to Scotland adds another 20 assorted bottles
and you pick up a leaflet about the Mini Bottle Club, which you decode
to join for the hell of it. You are now a collector. Sound a familiar
story?
So what’s this article about anyway?
Seeing the stunned expression on the faces of club members
as they survey the array of hundreds of bottles at the Annual General
Meeting in Blackpool, and hearing the obvious confusion which dwells
in some minds, we thought it might be of assistance to the new collector,
to go back to basics with information and advice which we hope will
help you get more pleasure from the hobby.
Please don’t think we are trying to tell you what to do;
that’s up to you. We just hope we might be able to give you a few ideas
and pointers, which will not only encourage you, but will enable you
to get ‘fun’ from an absorbing hobby.
Here we go.
What
should I collect?
(top of page)
In order to answer this question, you should know the options.
Here are a few:-
Whisky; Malts, Blends, Irish, Japanese,
North American, Bourbons, etc.
Gin, Vodka, Liqueurs, Ceramics, Brandy,
Cognac, Port, Wine, Rum, Sherry,
Beer, Glasses, Water Jugs, and related go-withs.
The club magazine regularly contains articles written by
specialist collectors on most, if not all of the related subjects,
but it worth examining each of them to ascertain what is or might be
involved. We are sure that some of the figures quoted will stand correction
but it will give you a rough idea.
Scotch Malt Whisky
There are probably more malt whisky collectors around than
any other. The basic reason is simple. There are in total, including
all variations plus foreign import label, no less than 11,456 miniatures
to collect, which will certainly help if you have a lot of space.
The various distilleries have since the 1920s produced minis
and as, since the War, there have been around 120 independent distilleries,
today we understand that number is approximately 90 that are fully
operational, there is an excellent choice of bottles on offer.
Some collectors specialise in one brand name, such as Macallan
or Glenfarclas, even though they may also collect other brands. Others
collect bottles from one distillery, or one bottle from each distillery.
If you are really strapped for space, the one or two brand name collection
is probably ideal, as there would be less than 200 variations of each.
The distilleries have historically regularly changed their
label, and many will issue a different label for export purposes. The
club magazine is an excellent source of information about the changing
scene. Some distilleries will periodically issue minis showing year of
distillery or bottling. It is important therefore to read your labels
very carefully.
A practice which has crept in over more recent years, is
own-label bottlings. This is either done for commercial advertising
purposes, such as hotels and restaurants, or privately by individuals
who wish their name to be recorded for posterity by having a malt whisky
label personalised.
You will also discover bottles, which celebrate an event
or anniversary, such as an Open Golf Tournament. Many collectors avoid
these bottles preferring to stick to standard bottles, or bottles
which are a true facsimile of the 70cl/75cl bottle. However, from time
to time one-label brands are found which are facsimile of the big bottle.
North American Whiskies & Bourbons
North America embraces the USA & Canada, and there is
a very large selection of miniatures available, particularly from
the USA. There is a continual outflow of new bottles and labels from
the distilleries, and many old bottles, some going back to the early
1900s are still available.
We do not have an accurate number available, but somewhere
in the region of 8-10,000 would probably be not too far out.
The labels, particularly on the old bottles, can be very
attractive, and many celebrate events or reflect different aspects
of American culture. There are also some interesting collection available,
such as the Jim Beam ‘Brothel Collection’ which advertises clubs, bars,
restaurants and the like, usually in the State of Nevada. North American
miniatures are a little more difficult to come by for the British collector,
but later in this article, we will give you some help on this subject.
Japanese Whisky
Here we are talking about Japanese produced malts &
blends, rather than Scotch with import labels.
There I no doubt, that the shape of bottles produced in
Japan are the most attractive, with many of the labels imaginative.
Some bottles are more akin to perfume bottles, and they make an excellent
display.
There are very few old bottles because the Japanese didn’t
start producing their own whisky until after the War. Today there
are possibly 800 miniatures available and this number is increasing
quite rapidly causing more interest to be shown by collectors.
Irish Whisk(e)y
There does not seem to be many Irish whiskies available,
possibly 500, including import labels.
Irish whiskey has been bottled since the early part of the
last century. However before the War the distilleries didn’t bottle
their own, simply supplying local grocers or off-licences, who bottled
it themselves. Today there are still only four distilleries and they
are all owned by Irish Distillers.
Other Whiskies
Other than the countries mentioned so far, many produce
or bottle their own whisky, and although we don’t have numbers available
you might be interested in some of the areas you could seek out.
Argentina, Australia, Brazil, Czechoslovakia, France, Germany,
Italy, Kenya, Korea, Mexico, New Zealand, Spain, to name but a few,
many of these whiskies are Scotch based.
We’ve spent a long time looking at whiskies, so let us examine
some of the other spirits and liqueurs which are collected. We won’t
go into so much detail, as many of the comments made earlier apply across
the board.
Gin
Most countries produce gin, and although Dutch gin is very
popular, the largest producer is the UK. Both Gilbey’s and Gordon’s
were producing miniatures at the turn of the last century, but Dutch
stone bottles were known in the early 1800s. Talking to some collectors
of gins, they estimate as many as 5,000 miniatures exist worldwide,
including variations.
Brandy
There are many collectors of French Cognac, but other forms
of brandy are produced worldwide. Over 3,000 bottles are thought to
be available.
Rum
Most of the rums are from the Caribbean although a few are
being produced in Europe. Some bottles can be traced back to the early
1900s, and the older bottles have great names and labels. There are
around 3,000 to watch out for.
Vodka
Smirnoff is probably the most famous of all vodkas and they
produce the spirit from distilleries based in many countries. There
are not many miniatures known from before the War although some were
produced in the 1920s, the habit of drinking the spirit didn’t really
take off until the 1950s.
Today however, in addition to the Smirnoff varieties, there
are many exotic bottles coming out of Russia, Poland and Finland,
and including the now more popular flavoured vodkas on the market. There
is in excess of 4,000 bottles out there somewhere.
Port
Port is not only produced in Portugal. On e collector in
Portugal is said to have 3,000 different miniatures and there
are a few big collectors in the UK.
Sherry
This fortified wine is produced largely in Spain, although
other countries do produce their own bottles. Numbers are difficult
to come by, but one collection is estimated at 5,000 bottles.
Liqueurs
Probably most collectors start off with a few liqueur miniatures,
and very soon realise that the selection is absolutely enormous.
Almost every country in the world has its own selection and an estimate
of 50,000 different labels and bottles would not be an exaggeration.
There are few specialists in the UK but it is a particularly popular
hobby on the continent.
Although some miniatures go back to the 1920s, it is very
difficult to tell the age of bottles, but there is no doubt that
the shapes available, and the colour of the contents, make a most
beautiful display.
Wines & Beers
There are not many known collectors in the UK, although
Guinness bottles are popular. France, as one would expect, produces
most of the wine miniatures.
Ceramics
This general term for the purposes of this article covers
Brownstones, Porcelain, Stoneware and Figurines. There are many collectors
worldwide, and just looking at jugs and flagons, there are some 3,000
different ones known to exist, and new issues are coming out all the
time.
Water Jugs
Again a very popular choice for collectors. With jugs going
back to the 1880s, there are some 3,000 thought to exist bearing Scotch
Whisky advertisements alone. Taking into account other spirits etc.,
the number would exceed 10,000. Takes a lot of space!
Books have been written on the subject, and there are special
clubs to join.
If you think that’s it, how about :
Whisky Glasses, whisky mats. Tourist items such as golf
balls and the Blackpool Tower full of whisky or something else. Spirit
pourers, advertising paraphernalia, such as playing cards or lighters,
mirrors or old advertising signs.
As you can see, the spectrum of collecting is very wide.
Well how is it going so far? In the previous articles we looked at what
the collectors’ opinions might be, and this time we will be giving
you some ideas on where to get your bottles.
How
Do I Collect?
When you first start collecting, it seems that you have
your hand in your pocket or wallet all the time, because you have
no swaps. Every bottle you see is new and you want to buy it.
There are many specialist bottle shops in the UK and a number
abroad, particularly in the USA. Most shops have their own price
lists, which they may send to you, or better still, you could visit
them.
The prices of course are retail although as a member of
the Mini Bottle Club you can obtain discounts from some shops, if
you show your membership card.
Your local off-licence or supermarket will often stock a
few miniatures and if you are a whisky collector and visit Scotland,
it’s worth looking in the clothes or even butcher shops, many of whom
sell miniatures as a sideline.
You could also visit the distilleries on the Whisky Trail
and not only pick up bottles, but taste that lovely malt as well.
A cheaper way of buying is to attend ‘House & Club meeting’ which
are held periodically at certain venues or go to the Annual General
Meeting in Blackpool, which has thousands of bottles, both new and
old, many at bargain prices.
Also, don’t forget to look in the Duty or Tax Free shops
if you are going abroad, as many new and sometimes exotic bottles can
be found. If you think they are unusual why not buy two or three and
you now have some swaps.
Most issues of the club magazines have small and mixed collections
for sale. Make sure you write off for details, not forgetting to enclose
a stamped addressed envelope.
Being in a position to swap with other collectors is not
only the best and cheapest way f building a collection, but it much
more fun, and this may be one of the only ways you will be able to get
older and rarer bottles.
You will not only get miniatures for yourself, but also
there may be varieties that you don’t collect but others do, giving
you some swaps. Sometimes it’s worth advertising locally. It’s amazing
what some people have in their lofts, or visit house clearance sales
and car boot sales, where many gems have been found in the past.
If you want foreign bottles, why not join one of sister
clubs which exists worldwide, or start a correspondence with overseas
collectors. There are many overseas members of our club. There are
also bottle fairs held annually in Italy, Germany and in the USA. If
you have the time and money, these can be worth visiting.
The last suggestion is auctions. There is our own club auction
and another in Germany, by paying an annual fee; you will periodically
receive a magazine listing hundreds and sometimes thousands of individual
bottles for sale.
You obviously take pot luck on your bidding, like any auctions,
but you can pick up rare bottles and variations this way. Well, there
are a few ideas, but possibly the more important thing to remember
is if you are a member of the club, keep in touch with other members
who will be only too pleased to help your collection grow.
What
Will It Cost Me?
The sixty four thousand dollar question!
The answer is very simple. It will cost you what you want
to spend and can afford to spend. It’s like everything else,
some people can afford more than others, and will have larger and more
valuable collections, but they will not get any more fun out
of the hobby than you do.
Let us take a look at some pricing.
Whisky
Standard blends at retail, run from about £2 up to
say £5 for the more unusual. Occasionally special edition or
limited editions will cost much more. Don’t forget if you buy through
a mailing list you will also have to pay the postage and packing. Malts
tend to be a little expensive, with the minimum price at £2.25
for the most recent bottles. Rarity value, either because very few bottles
were issued, or they are old labels, makes their own price, as with any
form of collecting. Some very old miniatures have been known to change
hands for over £1,000.
Other Spirit
As there are fewer specialist collectors of other spirits,
the prices tend to be much lower, ranging from £1 at the bottom
end, to no more than £5. You will always have to pay more, or
course, for the older bottles.
Liqueurs
Probably the cheapest of all. You will have seen big bags
of bottles for sale at holiday resorts, at home and abroad, for as
little as 30 pence a bottle. Even bought individually, you may only
pay 50 pence up to a couple of pounds each.
Ports & Sherries
Again, these tend to be quite cheap, starting at around
£1, but to build up a larger collection, you will have to visit
Spain and Portugal, where the majority of bottles are available, so
add on the price of travelling.
Ceramics
These start at around £4 each with some very old ones
rising to hundreds of pounds for those who have the money.
Water Jugs
Available from £4, although you might find cheaper
ones in flea markets and jumble sales. Really good old jugs will fetch
over £100, and the world record runs into many thousands. As
we said at the beginning, you really can build a good collection without
breaking the bank. One collector in Holland has built an excellent malt
whisky collection over the years, having never spent more than
£8 a bottle.
How Can I Display
My Collection?
The single most difficult problem of collecting. It is not
like collecting stamps; it’s amazing how much space miniatures take
up. The most important thing about display is that you want to be able
to see the labels.
Having seen many forms of cabinets over the years, it would
appear that the most effective use of space is to step the shelves
in blocks of three or four. Using this method one square metre of wall
space will take between 250 and 300 bottles, depending on the size
of the bottles and how squeezed up they are. On this basis, an eight
feet high wall with a three feet wide cabinet will take around 500 bottles.
Remember if you are short, you may not be able to see the top shelves,
and if you are tall you will get backache looking at the bottom ones.
If your finances are up to it, put glass doors on the cabinets.
This will protect your bottles and keep the dusting chore to a minimum.
Sliding doors are better, as the frame of ordinary doors tends to
obscure the bottles at the end of the rows.
Make certain the bottles are not in full sunlight or near
a radiator, as heat may cause evaporation and the sun causes label
fading or even colour change. The order you keep the bottles is personal
choice, but most collectors seem to file them in alphabetical order,
for ease of search.
Other Subjects-
Evaporation
This can be a problem, particularly with old bottles, and
more especially with cork tops. If the bottles are very old evaporation
will not necessarily reduce the value.
Label Quality
Many old labels will be dirty or torn, and sunlight may
have affected the colours. This would certainly affect the value of
the bottle. Similarly, with jugs and ceramics, cracked or chipped pottery
would reduce the value.
Forgeries
Sadly, in recent years, fakes and forgeries have appeared
and whether or not these activities are criminal is for the law to
determine. From the collector’s perspective, we would all like to
see this practice eliminated and the culprits brought to book.
Literature
A number of books have been written about out hobby, including
some showing photographs. These will give you considerable information,
and give you more idea of what bottles are or have been on the market
over the years. More particularly, let’s not forget our own magazine, which
receives worldwide acclaim as the most informative and interesting of
all.
And Finally…
Well that’s it folks, then end of the lesson. We hope it
has been of some help to those of you just getting into collecting
bottles etc., and maybe given a few of the more experienced of you,
and idea or two. Whether you have 50 bottles or 5,000, there will be
others with more or less than you. The one thing we can personally say
is that we have enjoyed meeting and talking with collectors, regardless
of the size of their collection.